Open prototype
How subscribers found out about network problems
Etisalat Self-Care Portal
Six weeks of fieldwork with 84 subscribers across Dubai, Abu Dhabi, Sharjah and Ajman, turned into an AI-guided self-care portal: predictive usage, a bill that explains itself, and support that already knows what you’ve tried.
- Correct charge identification
- 87.5%up from 12.5%
- Time to understand a charge
- 8 secdown from 94 sec
- NPS with proactive alerts
- +34up from +12
What mattered: a bill written in plain language did more for support volume than any new feature.