Bank of America
A concept exploration for a cleaner, more confident online banking sign-in experience.
Lead UX Architect / Enterprise UX Leader
I am an Enterprise UX Leader and Lead UX Architect with deep experience building and governing large-scale digital products across Banking, Fintech, Financial Services, Healthcare, and Retail.
Over 19 years, one belief has shaped every project I've taken on: digital products should genuinely work at scale. I've led design across a customer-facing banking platform serving financial institutions, a healthcare ecosystem managing workflows for hundreds of thousands of concurrent users, and high-traffic retail platforms built for millions of daily actives.
Across those platforms, my teams delivered a 22% increase in task success rates and a 40% reduction in design inconsistency — outcomes that come from pairing rigorous research with scalable, maintainable design systems.
Just my core UX skills
Nineteen years of shaping enterprise products has sharpened a focused set of skills from framing the right research questions to governing design systems that stay coherent as teams and platforms scale.
A loop, not a straight line — every launch feeds the next round of research.
Define user problems & business goals.
Understand views, flows, feelings & experiences.
Explore all possible solutions.
Simulate the final product.
Get user feedback & refine designs.
Ongoing UX process.
Tools
Tools are only as good as the designer using them. I work fluently across the leading design and prototyping environments Figma, Figma Make, Claude, Sketch and I bring DesignOps thinking to how I use them, so the output isn't just good-looking screens but scalable, maintainable design assets.
19 Years Crafting Enterprise UX
Nineteen years across Banking, Fintech, Financial Services, Healthcare, Retail, and B2B SaaS — building and governing large-scale digital platforms, and leading cross-functional design teams from the first user problem all the way to measurable business outcomes.
Tata Consultancy Services (TCS)
Jun 2022 – Present
Directed UX for three enterprise-scale platforms — a customer-facing banking platform, a healthcare ecosystem serving hundreds of thousands of concurrent users, and a high-traffic retail platform. Led 10+ designers across 4 squads, delivering a 22% rise in task success and a 40% drop in design inconsistency across 200+ Figma components.
CloudThing India Pvt Ltd
Jan 2018 – May 2022
Led UX for a B2B fintech payment platform serving 120+ mid-market clients and a financial data-management tool. Cut onboarding drop-off by 24% and lifted CSAT by 14 points, built a 120+ component design system that reduced UI duplication by 35% and sped developer handoff by 25%.
Evry India (formerly Span Infotech)
Jul 2015 – Dec 2017
Delivered UX/UI for enterprise internal tools supporting financial operations and digital transformation. Accelerated delivery by 25% through rapid prototyping and design facilitation, and improved internal-tool adoption by 30% with research-backed, intuitive solutions.
TEKSystems
Nov 2013 – May 2015
Designed WCAG-compliant, responsive UI/UX for enterprise web applications with 100% cross-browser consistency, and reduced user error rates by 20% through heuristic evaluation and evidence-based UI pattern design.
Sigma Info Solutions
Jun 2012 – Oct 2013
Delivered UX for financial-services and retail platforms and standardised reusable components across desktop and mobile — increasing platform adoption by 22% and reducing design-to-development turnaround by 28%.
Emanage Law (formerly Enrich Programmable Solutions)
Jan 2011 – Jun 2012
Designed UX/UI for legal-technology and B2B/SaaS digital products, where high-fidelity prototypes accelerated client sign-off cycles by 50%.
Brickwork India
Sep 2007 – Dec 2010
Managed cross-channel brand and digital assets for multiple clients, improving project delivery timelines by 20% through consistent design systems.
Source Edge Software
Oct 2006 – Jul 2007
Built responsive websites for multiple clients using HTML, CSS, and JavaScript, reducing visual production time by 20% via reusable template frameworks.
Every project below started with a real problem someone was having. The case studies show not just the final screens, but the thinking that got there.
A concept exploration for a cleaner, more confident online banking sign-in experience.
An AI-powered self-care dashboard redesign for telecom customers — predictive usage insights and a calmer account experience.
An online fashion marketplace redesigned for faster discovery and a smoother checkout.
A secure government document wallet reimagined around instant verification and one-tap sharing.
A logistics tracking app that turns dense shipment data into a calm, glanceable view.
A premium e-commerce experience built to convert considered, high-ticket purchases.
If you're building something and care about getting the experience right from the first user touchpoint to the last I'd love to hear about it. Full engagement, strategic consult, or just a conversation, my inbox is open.